Marketing Techniques for Health Care Products

Marketing Techniques for Health Care Products

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Marketing Techniques for Health Care Products

APA format, citations, references. Write a 2 page brief that addresses the following:

select a health care product to market within your organization.

1. Describe the health care product you selected

2. Analyze the consumer population of your health organization

3. Recommend a marketing technique that is appropriate for your consumer population (i.e. brochure, flyer, video commercial, audio commercial, billboard, social media, etc). Include why you selected this technique and how you will use it to market the product you selected.

4. Recommend one or two communication techniques that are appropriate for the consumer.

Create an advertisement using the marketing technique you selected. Be sure to utilize communication techniques that would be appropriate for the consumer population you identified.

Resources:

Clar, C., Dyakova, M., Curtis, K., Dawson, C., Donnelly, R., Knifton, L., & Clarke, A. (2014). Just telling and selling: Current limitations in the use of digital media in public health. A scoping review. Public Health, 128(12), 1066-1075.

Enos, G.A. (2014). One CEO attacks bait-switch marketing. Behavioral Healthcare, 34(6), 16-17

Fraenkel, L. (2013). Incorporating patients’ preferences into medical decision making. Medical Care Research and Review, 70(1), 80S-93S

Kelly, B., Vandevijvere, S., Freeman, B., & Jenkin,, G. (2015). New media but same old tricks: Food marketing to children in the digital age. Current Obesity Reports, 4(1), 37-45.

Nowak, G.J., Gellin, B.G., MacDonald, N. E., & Butler, R. (2015). Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices. Vaccines, 33(34), 4204-4211.

ESSAY GUIDELINES -:

Write a 1000-1500-word essay addressing each of the following points. Be sure to completely answer all the questions for each bullet point. There should be two main sections, one for each bullet below. Separate each section in your paper with a clear heading that allows your professor to know which bullet you are addressing in that section of your paper.

Support your ideas with at least three (3) sources using citations in your essay. Make sure to cite using the APA writing style for the essay. The cover page and reference page in correct APA do not count towards the minimum word amount. Review the rubric criteria for this assignment.

Length: 1000-1500 words; answers must thoroughly address the prompts in a clear, concise manner.

Evaluation Criteria for Paper

(10%) Resources used as rationale for approaches and as sources of content

_____ 5. (20%) write paper in a scholarly manner
(4%) Format includes title page, body of paper, & reference page, with pages numbered

_____ 5. (20%) Write the Paper in a scholarly manner
(4%) Format includes title page, body of paper, & reference page, with pages numbered