Final Project: Health Care Organization Profile

Final Project: Health Care Organization Profile

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Final Project: Health Care Organization Profile

In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:

  1. Health Care Organization Profile
  2. Communication Plan
  3. Marketing Plan
  4. Community Collaboration Plan

Part 1, “Health Care Organization Profile,” should include the following components:

  1. Name and type of health care organization (stand-alone, multifacility, multicampus, community-based, etc.).
  2. Mission, vision, and goals
  3. Bed number
  4. Type of services provided
  5. Volumes
  6. Quality indicators
  7. Financial performance indicators
  8. Human resource challenges
  9. Diversity issues
  10. Community population statistics

ESSAY GUIDELINES -:

Write a 1000-1500-word essay addressing each of the following points. Be sure to completely answer all the questions for each bullet point. There should be two main sections, one for each bullet below. Separate each section in your paper with a clear heading that allows your professor to know which bullet you are addressing in that section of your paper.

Support your ideas with at least three (3) sources using citations in your essay. Make sure to cite using the APA writing style for the essay. The cover page and reference page in correct APA do not count towards the minimum word amount. Review the rubric criteria for this assignment.

Length: 1000-1500 words; answers must thoroughly address the prompts in a clear, concise manner.

Evaluation Criteria for Paper

(10%) Resources used as rationale for approaches and as sources of content

_____ 5. (20%) write paper in a scholarly manner
(4%) Format includes title page, body of paper, & reference page, with pages numbered

_____ 5. (20%) Write the Paper in a scholarly manner
(4%) Format includes title page, body of paper, & reference page, with pages numbered